Podcasting: Business Growth Through Relationship-Building

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Jeremy has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Jeremy has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Jeremy also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

Here’s a glimpse of what you’ll learn:

How Dr. Jeremy Weisz stumbled into entrepreneurship
What drove Dr. Jeremy to open a chiropractic office?
The impetus for Rise25
What is the most challenging aspect of entrepreneurship?
Dr. Jeremy talks about the ups and downs of business partnerships
How to optimize client communication
Dr. Jeremy’s distant and close mentors
Five steps for profiting with a podcast
The importance of documenting processes

In this episode…

Entrepreneurs are characterized by resourcefulness, diligence, and audacity, which allow them to take on any venture that comes their way. Yet this path isn’t successful immediately, requiring years of trial and error to achieve financial freedom. What can you learn from an entrepreneur who stumbled into multiple ventures before finding a rhythm?

After attending chiropractic school, multifaceted entrepreneur Dr. Jeremy Weisz began training at various offices while reading business books and consuming entrepreneurial-related podcasts on the side. Through a series of bootstrapping progressions, Dr. Jeremy acquired a commercial office space to launch a chiropractic business. Yet his passion for podcasting grew, sparking a partnership and another business. He emphasizes the value of clear communication and mutually beneficial relationships in business, noting that phone conversations are the most effective when communicating with clients, and while you may disagree with your business partner, remaining open-minded to one another’s ideas is crucial.

Join Pat Mancuso in today’s episode of Destination Business Freedom as he interviews Dr. Jeremy Weisz, the Co-founder of Rise25, about strategies for growing a business through partnerships and relationships. Dr. Jeremy relays the most challenging aspects of his entrepreneurial journey, the five steps for profiting from a podcast, and the importance of process documentation.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by the Mancuso Consulting Group, a go-to resource for entrepreneurs, CEOs, and business owners dedicated to personal and business growth.

Our team of experts has coached, consulted, and trained over 15,000 entrepreneurs, C-suite leaders, and business owners in areas of sales, leadership, organizational development, and personal growth. Additionally, Pat Mancuso has launched multiple multimillion-dollar business ventures, giving him a firsthand understanding of entrepreneurs' daily challenges.

At the Mancuso Consulting Group, we are committed to exploring innovative ways to help businesses and leaders grow their people and improve their bottom lines.

To learn how the Mancuso Consulting Group can help you unlock your full potential, visit www.themancusomethod.com, email us at pat@themancusomethod.com, or call 651-503-7355.

Episode Transcript

Intro 0:02

Welcome to Destination Business Freedom, hosted by Pat Mancuso. Join us as we explore success strategies and hacks from leading entrepreneurs, helping you bridge the gap between financial success and personal freedom. Your journey starts here.

Pat Mancuso 0:16

Pat Mancuso here. Thank you so much for joining us on the Destination Business Freedom podcast. We are very excited that you're here today and extremely excited about our guest today, which I'll get to in just a second. On the Destination Business Freedom podcast, I interview business owners, entrepreneurs who have either exited their business or on that journey to exit and the goal is to help business owners to get to that destination. In other words, many business owners exit the business because they're frustrated, they may be at an age where they are retiring. And yet many of them never exit the way that they want or the way they intended. My intention with interviewing the people that I interview on our show is to pull out the things that will help business owners to get to that destination address to have enclosed that gap between their freedom and their finances and ultimately achieve the reason they got into the business. So we're very excited that you're here with us. And please share our podcast with other business owners because the folks that we bring to the table are just amazing. Now before I get into our session today, I do want to give a shout out to Ryan Tansom. So Ryan actually did a podcast with the individual I'm going to introduce in just a second. And he also made the introduction and I had full disclosure transparency. I am a client of this company. And I just have to tell you what I've experienced in the journey with them as part of what they're doing for us and our business is just incredible. So I want to give Ryan a shout out as part of that. And we're just excited when we can bring this type of talent to our deal. Last thing I want to do is share with you that this session is brought to you by the Mancuso Consulting Group, which uses a proprietary method called The Mancuso Method. To help entrepreneurs and business owners dedicated to closing that gap between finances and freedom. The man whose sole method was created by Pattnaik, who so it encompasses is silver 30 years of being multiple business owner and exiting businesses, as well as helping 1000s of entrepreneurs in their journey to that destination address. When you go to www.themancusomethod.com, you have the opportunity to take advantage of a no obligation. In fact, it actually is a call that could help you make money, where Pat's going to ask you some questions, and then you'll have the opportunity to spend a few minutes 30 minutes to be exact or more, where if you don't achieve $10,000 of value or more from that call, he'll write you a check right on the spot for 500 bucks. That's how much he believes in the value of being able to deliver to you during that time. So go to www.themancusomethod.com We're excited that you're here today. So without further ado, I want to welcome Dr. Jeremy Weisz. Welcome to our show today.

Jeremy Weisz 2:02

And I'm excited and big. I love Ryan too. He's amazing. So I can't wait to listen to that episode. And, and, you do amazing things. So I'm excited to be here and to listen to more episodes of your show.

Pat Mancuso 3:41

Well, and so I you know, I have to share with the folks why I'm really excited about having you here today. So I want to do an intro in a proper intro. And usually sometimes people are a little apprehensive about the intro and yet yours is like it's amazing. So Dr. Jeremy Weisz and John Corcoran are the co-founders of Rise25, LLC. I love that name of that company, a company whose mission is to help your business connect to the ideal prospects, referral partners and strategic partners using a done for you podcast. I like the done-for-you. I don't like to do it myself. And that's why I'm excited about our relationship. In addition to running Rise25 Dr. Jeremy Weisz has been featuring top 20 entrepreneurs with video interviews since 2010. How many is that Dr. Jeremy? Over 1000 1000 time on task. That's why you're so good at what you do and coaching and consulting people that do what they want to do and that have impact. You've interviewed CEOs and founders of companies like DX 90. The next one listeners may not know is like Atari like it's one of the most classic companies. Some of the younger folks might not know but we'll have some fun with that later on. Inside bagels, Mattel in the Orlando Magic RX Bars and many more and Inspired Insider. He was a senior producer for seven years at one of the early top business podcasts helping to put out systems in place to help run the back end operations. He was helping businesses launch and run podcasts before most people even knew what podcasts were I think there's still some Jeremy that don't know what they are a few of his favorite thoughts on podcasting that he's been sharing with over 15 years, our podcasts will be similar to a website someday well, of course, they're actually better than a pod website, in my opinion. If you have a business-to-business, then you should have a podcast. Period. Another thought he shares which I absolutely love. He says every business should have a podcast because hands down is the best thing I've ever done in my business in my life. I've made best friends, met business partners, and numerous clients and referral partners come out of those relationships. I built my life and my business with podcasts. So Dr. Jeremy, welcome to the show.

Jeremy Weisz 6:03

Thanks for having me.

Pat Mancuso 6:04

I'm excited to chat. Oh, my gosh, well, and I am excited so what I'd like to do is I want to, you know, the purpose of the Destination Business Freedom is it's a passion of mine in that passion is. And you talk with a lot of business owners and I do as well. There are so many business owners that start a business, let's say for example, it's the individual who buys a lawn mower and starts cutting the lawns. And then before you know what, that individual’s got 100 employees and, and they're like, What the heck happened? And yet many times those businesses, either the business owner doesn't have freedom, doesn't have a life, or doesn't have money. My goal, my commitment with this, and the reason that I'm excited to have you on the show today is I want to help business owners get to that address, I want them to exit the business, however they choose to exit but exit it and at least have that destination. And so my goal with you today is twofold. First, I want to drill into your business journey. And second, I want to talk about how you are helping business owners like myself in building their businesses, so they actually can connect to that destination address. So Dr. Jeremy, let's jump in and talk about your business journey. First, how did you get involved in being an entrepreneur and you know, read your bio, but when did you decide I'm going to be a business owner?

Jeremy Weisz 7:31

Yeah, I mean, it's a good question. I think I never really set out to be an entrepreneur, I didn't even know what the term was really to be honest with you when I went into business. So I, my dad suffered with really bad neck pain and pain, his arm and I saw he went to medical professionals. And after. For years, nothing helped him. And after a few months, he went to the chiropractor, and he was almost 100% better. And so I saw him go through that. And I said, you know, I really am interested in health, I could really see myself doing that. And so I set on a journey to become a chiropractor, actually. And, you know, maybe I should have some more forethought on it. But um, you know, looking at it most when you look at it, most chiropractors start their own practice, right? They may work for someone for a little bit. So I went to chiropractic school. And I was like, okay, cool. They're gonna teach me to be a chiropractor. And there's no, there was like one class on business in the entire four years, show guy, and so on, like, so I was in the library, getting books on tape, if you don't know what a tape is this little thing that used to stick in a cassette player. And I would get like Tony Robbins, and all these other, you know, business related stuff to learn business, and I was always entrepreneurial. But when I came out of school, I decided to go with the training of an office that opened at the time over 30 offices and to learn the business side of things. Okay. And so that's what I did. And so it's, and that's how I got into podcasting, because I was going to all of these marketing and business conferences to learn the business side. And I discovered this medium This is back I think, in around 2006 or seven, about podcasting, and I loved it. And I loved the learning part of it. Because as you know, you can have the top experts in the world on your show and ask them whatever you want to ask them from a learning professional development standpoint, the relationship standpoint as you mentioned. And so that's what I started doing and just for my own personal professional development, and then it turned into a separate business because people were asking me how do you do this? Can you help me? I'd never set out to start that business. I was a chiropractor, but it was ultimately figuring out how to run a business efficiently in general, because a chiropractic business, lawn mower business, a dental practice, whatever it is, and you mentioned this part about freedom. I mean, you know, when I, when I was early on, I was practicing, I basically had my own business, but I really just had a job, right and wasn't I couldn't, I wasn't like the CEO of the business, I was the janitor. I was the practitioner, I was the marketing wing, I was everything. So it's just an interesting journey. But that's kind of taken me into podcasting. And then you mentioned this freedom part. There's one thing that has helped me over the years. And I'm always working on this. But John and I, we do an intervention, or we call our intervention meeting every week, and our intervention reading is I don't know why it's on me and not him. But the intervention is me. And to list the things that I should not be doing. Okay. It could be stuff I like doing. It could be stuff I don't like doing. It could be stuff, and we've definitely bought a bit on why I'm good at that. I like that. And he's like, You shouldn't be doing it. So we have this list. And it's we've whittled it down over the years of stuff that I should not be doing, and then handing it to other people. Yes, you know, even if it's like a part time person could take us one, even if it's another company, even if it's internal staff. So you mentioned the freedom part, that's just, I'm always working on that. And that's something we do on an ongoing basis. We'll have

Pat Mancuso 11:54

to have a talk later on, Jeremy about that this intervention thing has to happen every week. It sounds like there's some pretty deep issues there.

Jeremy Weisz 12:02

Exactly. You know,

Pat Mancuso 12:03

it's funny that you mentioned that because many times when I asked, I'll ask an entrepreneur, and I'm gonna ask you this question is that, you know, what's one of their biggest challenges in their journey that they've experienced and, and letting go is one of those is, you know, because they started with it was their deal, and you were talking about you were doing everything and so, so that's, that's absolutely a challenge. And we find that a lot in our consulting business, and working with business owners, and we actually have a process that we take them through and somewhat, there's some similarities to, you know, you identify what you really love doing, you identify what you're doing. And then you take those two, and you compare that to what you should be doing. And all of a sudden, you have a really clear picture that there might be some things that you shouldn't be doing. And so let's move those off your plate. So let me ask you this, you know, you started this journey of being an entrepreneur like Manny, do, we it wasn't by design, right? It was by circumstance. And now that circumstance leads you to, you know, being a chiropractor now, that leads you to running a business and growing a business. And so I'm curious about that, why did you just go work for somebody out? Like, what caused you to go okay, I'm gonna do this, versus you could stay over here, work a set schedule, and not have to worry about payroll, have none of the risks, none of the liability? Like, what kind of drove you over to that other side?

Jeremy Weisz 13:33

Yeah, I mean, initially, I did my first year out of school to learn from that business that open up their office, I think that was like a really big time in my career that I was just learning. And I think there's a big advantage to learning on someone else's dime. And so I did do that. And actually, my goal was to go back and then open my own office. But I didn't have the funds or the money to actually do that. So what I actually did when I moved back to Chicago, which I'll run from, I started interviewing for jobs. And what happened was, they weren't, you know, they weren't paying that much. Right. And it was pretty, it was a lot of responsibility as far as the hours so the first job interview I went to I go, Listen, this seems great. But like, it's not that much. And it seemed like they needed maybe two or three days of someone, there I go, why don't I just cover your office? For those two or three days, you could charge me. I could charge you per day. And we could do that until you find someone right? Because you obviously need someone and the person like yeah, let's do it. And then I went to the next interview. And I was like, I kind of propose the same thing. I went the next interview, I proposed the same thing. And I didn't, it just like hit me, because there was some short term solution. Now some of these offices kept me on for two years. So I had booked myself, again, I didn't go in thinking I was going to do that. But yeah, after I booked myself out for a couple of years of covering these offices, and they're like, I don't have a need to hire someone, because you can see the patient load in like two days instead of the four days. And yeah, so I just created my own kind of entrepreneurial, yeah, company, doing office coverage. And then eventually, they're one of the companies I did office coverage for and had three offices, and they're like, we just want to hire you to be our consultant and to work on and one of them actually gave me space. So I was, I had come to the best of all worlds, that was their consultant, I was helping them I was being paid. And they said, I can use their space free of charge on certain hours to build my own practice. So I just bootstrapped it, until I could get my own space three days a week, and then until I can get my own space, after my commercial space after that. So it was just this progression of bootstrapping, and kind of doing one thing to the next.

Pat Mancuso 16:25

So what led you into podcasting? So you and John have created this amazing company and process with Rise25? What kind of was the impetus for this? Like, how did you guys come together? Where did that all start?

Jeremy Weisz 16:40

Yeah, originally, then you said it before, it's like I kind of joke around, but I'm not really joking. Almost everything in my life. That's good. Outside, I didn't meet my wife on a podcast, but my best friends. I've gone to family vacations, I've gone to people's weddings, all these things, almost all of them track back to a podcast, right? Yeah, um, and it just started with my chiropractic journey, just trying to learn marketing, like I said, and then I was like, I just realized there's so much more power in this from a relationship standpoint, like I, the way I view things, and we know each other a bit, is I like to think of things and how do I give to someone else? Right? That's it, like, what are the ways I can give to them, I'm not asking for anything, I'm not expecting anything. And I have found no better way than to profile someone and share what they're doing on my podcast, because that goes on 15 different channels, we'll create another snippet of it and post it on social media so that they can share their journey. And I can make lots of you know, I make five to 30 introductions a day to different people. And I can use that episode to share what they're working on. So it makes it very easy for me to introduce people. So John and I met through podcasting. We were both podcasting very early on. And I was going to San Francisco to a conference. And I knew him and I said, Hey, I want to get a group of like, 1015 people to gather to mastermind in a room. I know you're a part of several groups. And you want to do this with me, because I'm not in San Francisco. And he didn't really know me that well. I don't know why he said yes. But he's like, Sure. And so we got a group together for a day. Yep. And mastermind. A lot of them were podcasters. We had Steve Chu, who runs My Wife Quit Her Job, we had Jordan Harbinger in the room, who has the Jordan Harbinger Show, which is an amazing show. And there was Andrew Warner of Mixergy, we had in there. And there were just, they're all when I look back, and I'm like, I didn't realize they were a lot of early podcasters. And Zen home was there. And so that's where it started. And then people love that event that we did. And they're like, when's your next summit? And I'm like, this wasn't, this wasn't like, we don't have a next event. It was just for this. We're just getting people together.

Pat Mancuso 19:16

And did you notice this theme?

Jeremy Weisz 19:18

Like maybe I don't plan that much, but like, hey, when's the next time we're gonna have an event? This is just thrown together. And so we just we're like, okay, we listen to the customers a little bit like, well, if you did another one, and maybe there's a little longer we come to it. And so I'm like, we're like, okay, so we did another one. A couple months later, this one was like two and a half days in Austin and a nicer resort instead of like an office space. So that's how our business partnership started, almost like dating, like, but we met through podcasting. And then we just started doing some things together. And we both think very similarly about relationships. Have some of the most important and just giving to our relationships mentality. Yeah. And then we both are podcasting. And people were coming to us with questions. And it just made sense for us to, you know, not just do the strategy and the accountability, but we found the exit full execution, people didn't want to do anything, they just want to show up, have the conversation. And so we over years built out a team, so that we are that easy button. So it went back to us meeting through podcasting, and then just doing stuff together. Wow,

Pat Mancuso 20:37

you know, I love that. And I can relate to it. Because, you know, you obviously know that we had a podcast, pre COVID, that we had a number of I think we had 85 or 90 episodes, and my Director of Operations, who's also my daughter, did that. And when I told her that I was thinking about re launching our podcast, she goes, I'm not doing it. So I do need to find where you said she had that. So, so let me let me shift gears a little bit on Yeah, as an entrepreneur, as a business owner, as somebody who's responsible for payroll and bills and lead generation, all those type of things. I want to ask you, from your perspective, what's been the biggest challenge or challenges that you've had to meet, adjust and grow through?

Jeremy Weisz 21:26

I think, you know, for me, it's just balancing operations and sales. Because, you know, as sales increase operations change, they have to grow as well. And so especially in in our world, and agents, even in the chiropractic world, you know, managing new business and operations, it kind of has to grow together. And so it's just that constant, at least for from a Rise25 perspective. It's, as we bring on more clients, we the nature of I don't know, hashtag agency, but like, we bring on more staff to support those clients. And so it's, it's striking that balance, and I'm more I'm very operationally focused to make sure things are, you know, running like a well oiled machine. And so sometimes we've had to just slow the sales part down to make sure we had the people and operations in place before we can kind of go to the next level, right. And so it's comes down to people, just making sure that we're training, onboarding and doing all the things with people that is important. I know, you have like a whole acronym on this, that you teach people actually. So I wish I would have known that before. But now I know it now. So but that those that balance is, is challenging.

Pat Mancuso 23:02

Yeah. You know, it's interesting, Dr. Jeremy, that today, I had a call with one of our consulting clients who we've been with now for about three months, and we're bringing our organizational development system and our hiring, recruit, select, train, manage motivate into his organization. And we have our call today. And you know, of course, we started off with the biggest priorities, most board things. And of course, there were people issues, and you know, almost 100% of entrepreneurs and business owners struggle in that because frankly, there's no place where you can go and get taught people issues, right. I mean, yeah, there's some classes at college. And yeah, you know, there's this, but it's, it's a struggle that many entrepreneurs experience. So I want to, I want to, I want to stay on this topic. But it's going to be an interesting one. So we'll see if I make some enemies. But John, but what I see a lot of times where there's great things that happen with partners and businesses, and then there's challenges. And there's nothing wrong with a challenge, right? Or a struggle, because we grow through that. What is something you look back on and you look at in your growth with John and go, I wish I would have learned something earlier on because maybe we could have avoided that struggle or that challenge or that ceiling and move through it sooner? Anything that comes to mind?

Jeremy Weisz 24:23

Yeah, I mean, we're pretty I mean, people who are around us say we fight like an old married couple. So love. There's no, you know, hiding the fact ever, and we don't try to that. There aren't challenges or we fight like brothers. And sometimes this happened. A couple months ago, we had a new staff member on a call with us and we were just like, add each other. But then after we're just like, that was just how we hash it out and one person okay wins the argument or whatever. And then we just go back to our business. And we saw, like, this person was like a deer in headlights on this call. And so afterwards I called them. And I was like, Don't worry, we're fine. Like we that's we just fight like brothers. Yeah. And we hash it out, and then we move forward. So I think it's very, I mean, it is like a marriage, it's a business marriage. And I think I'm fighting fairly. And I think both of us are very respectful of each other. They're just fighting fairly. Is is something I've learned just to, if we are hashing it out, you know, one thing I've learned personally, is, I shouldn't just jump to a no or conclusion. Yeah, and this happens a lot with him or me, and he'll preface it, and it'll be the first one to be like, he'll preface it with me now is like, Jeremy, you're gonna hate this. And I go, nobody knows coming up. Because before I'm like, that's terrible idea. But like, this, like, nuggets of what he may have suggested that I just need to be more open minded. And so I for myself, I've learned, I just need to just listen and not jump to, because I am more, he's more kind of visionary. And if anyone's read Rocket Fuel but Mark Winters and Gino Wickman, the visionary and integrator, I am more of an integrator, and so he is more of a visionary. So he's like throwing out these ideas. I'm like, Do you know how much operational stuff we're gonna have to put in place? Yeah, yeah. So there is a definite. So knowing there's that dynamic, yes, is helpful. But I immediately jumped to like, come on, like, another one of these ideas, everything, but there's a nugget of that, that we can actually use. So I, I have learned just to be just shut up, listen, and then process before just be like, No, terrible, terrible, we're not doing that. So what I need

Pat Mancuso 27:09

to do is I'm gonna, I'm gonna send you guys a link to our behavioral assessment and have you both do it and then I'll validate it with both of you. And then I'll come together and I'll be able to, like, open your eyes to so many things, because I laugh about it like, but it's real, this, what you're talking about is very real. And again, referencing the call I had with one of our clients this morning, he was there were there were issues with two people. And we're going through this process right now where we behavioral assess the team, and we still have to validate their behaviors with the individuals. But the point is, is when I showed him the two behavioral graphs, and he's, he has enough understanding right now in our journey, to see why they were doing this and how wrong it was to have this one individual reporting to the other individual. It doesn't make them bad people, you guys are amazing people doesn't make the conversation. not valid. It's just, you know, it's it's a blind spot for many entrepreneurs in that that whole behavioral piece. So

Jeremy Weisz 28:10

it's so let me that's the other thing you mentioned. I wish sometimes we just we overlap and, and some of our skills and things like that. And so you mentioned that division thing. And sometimes we we've just learned and sometimes it's tough, but yeah, just to divide it. So we're not, okay, this is your realm, you make the decision, you don't have to come to me on it. And this, I can make this decision I have to come to you, especially with like, you know, equal partners, right? It, you know, you want to get the input of the other person as we did. So that, also I've learned to just try to separate out stuff like, this is your domain, you handle this, this is my domain, I handle this well, and

Pat Mancuso 28:54

it's so important that because those things can escalate, and they can build in then they build to the point where there's not an opportunity to reconcile, and all of a sudden, you have either a partner leaving a partner wanting to be bought out. And that's never the timing, the just that whole structure is is never good, at least in my experience has never been that way. So let me let me shift gears, I've got a couple more questions and then we're gonna shift over to the great stuff you guys are doing and the impact you're having on business owners. So the the journey that you've had what is the biggest mistake that you made a mistakes are always opportunities to learn. So I just want to preface that when I ask it. What's the first and biggest mistake that you've made that if you would have had advice or counseling you likely wouldn't have made that mistake

Jeremy Weisz 29:54

I'm trying to think a mistake I mean, there's so many mistakes, I think SWAT pick one. You know, there's, there's the stakes every day. You know, a lot of it revolves around communication. Yeah, um, and, you know, one that sticks out is we are dealing with a client. And it just wasn't a fit on both sides. And we made the mistake it usually, the theme, I would say overall is communication. But this one, we were communicating via email. And we communicated that via email. I mean it over several emails or whatever. And it just, I think, when people are rejected, they don't respond well. And there's a different tone that we can use over the phone, as opposed to email. And so we made a big mistake. And I always think about this, that almost kind of firing the client over email. Yeah. And then we still did it in like, a nice, we thought, a nice way, like, you'll be better off, we'll be better off blah, blah, blah, they did not take it that way. And it did, it was just not good. From the relationship standpoint, that was the opposite of our intention. Right. And so now, it's just like, when we're talking, we see a couple emails like that, John, are both like, let's get on the phone. Yeah, I was getting on the phone with this person and or company. And so that was, you know, we really pride ourselves on making sure the relationships intact in solid, and that resulted in the

Pat Mancuso 31:41

opposite. Yeah, you know, there was a training program that we did inside of Keller Williams, for, from 2009, I was involved in their 2009 to basically COVID. And there was a part of it, where we would take a sentence, you know, I didn't say Bob did that. And you take that same sentence, and you, you emphasize a different word. I didn't say Bob, did that or I didn't say in, in the point that I'm trying to make as you go through that sentence six times and you emphasize different word each time, that can be interpreted 10 different ways on that, see, and then you add text message or email to it. And you know, that's, that's why we have communication challenges, Jeremy in our world, is because we all rely on that phone, right? And a lot of things so that makes a lot of sense. Share with me, one or two of your, in your journey as an entrepreneur, as a business owner as an incredibly talented individual. Share a couple of mentors of yours.

Jeremy Weisz 32:46

Yeah, um, so I have distant mentors and I have actual mentors. You know, when I think of books as far as distant mentors like Dale Carnegie's, How to Win Friends and Influence People. John Rhulin's book Giftology. I know John personally, too, so I have just had mentors, and then personal mentors. And that sticks out in my journey is one of the most impactful best things I've ever done, you know, which is mentors. I've had my mentors on my podcast, because I want to learn even more from them. Some of the mentorship started, because I had them on and so Brian Kurtz is one I don't know if you know, Brian. But um, Brian runs a Titans group. And early on, I had him on my podcast, and immediately I was like, This person just was just a giving person in nature. You know, his, he really valued family and relationships. He was really smart and successful and savvy in business, checking all the boxes. So I think of my mentors is like that kind of whole package because family and relationships are important. So if someone's ultra successful, but they don't treat people well, it's really not, you know, a mentor for me. I'm not saying I can't learn something from them. So Brian Kurtz is one that is really influenced me helped me. John Corcoran, my business partner is a colleague and a mentor. I learned a lot from him. Like he's got some interesting experience. He worked at the White House under Bill Clinton had his own law firm and worked at DreamWorks. And so, you know, I consider him a colleague and a mentor as well. And, you know, just, you know, I am mentorship from a books perspective, a Chris Voss wrote, Never Split the Difference. And I love his book from more of a not even a business perspective. He was an ex FBI hostage negotiator so you know, specializes in negotiation, right, but I really was listening to that book for parenting perspective, actually, like there's always a negotiation with kids. And then Chris I on the podcast was able to ask him my personal questions I had. So those are a few of my distant mentors who have turned into, you know, people that I have an ongoing conversation relationship with.

Pat Mancuso 35:16

I love that. And I love the way you put that distant mentor, because I think people forget, the fact is, those people impact us whether we, you know, we buy their books, and, you know, I read, I was reading Ryan Deiss, his book Scalable, and he's gonna be on one of our future sessions. And whether I ever knew Ryan or not, or had the opportunity to interview him on our show. Like that book is a book that we're implementing in our business now. And so I love that distant mentor term. I love that that's my takeaway. One of my takeaways, you

Jeremy Weisz 35:51

know, I kind of categorize it, there's like health mentors, there's eight, you know, business mentors or specific agency mentors, like Jason Swenk, is, you know, you know, built agency to over eight figures and sold it. He's been there, done that as an agency world. So I consider him on the agency front, a mentor. So I just try to mentor in these different segments of my life. I love it. I love it.

Pat Mancuso 36:18

Okay, we're gonna shift gears, because I absolutely it full disclosure, Dr. Jeremy, I am absolutely excited and grateful to have the opportunity with Rise25. And that, you know, having you on the show today hasn't there's nothing to do with that. What the reason I wanted to have you on is, you guys have really built out a system. And I'm a Systems person, there's three types of leverages the system, people and tools, according to Gary Keller, the founder or creator of Keller Williams, and I believe, and that was leverage points in in you guys have put together a system for podcasting. And it truly is a system. And so talk to me a little bit about first, the and I know this, but I want to hear it from you, you know, I'm a business owner. I'm sitting out there, and I'm hearing this podcast and I'm going, I really want a podcast and I don't know anything about podcasts Don't even start don't even want to name it. Like what advice would you give to that individual who's in that position? Knowing that this is a way to give back, but it's also a lead generation source for a business? Yeah.

Jeremy Weisz 37:30

So I, the way I think about it, is, there's really five steps to profit with a podcast, right? Because ultimately, people will come to me. And like, you know, this is just a passion project or something. I'm like, Listen. That's cool. Yeah. But if you don't generate, and we're talking b2b podcasts here, because there's true crime podcast was comedy podcast, that's different. So what I specialize in is B to B. Pike as someone who's an actual business, there's a b2b component to it, even if they sell b2c, there's a b2b component to it. And so there's five steps that we talk about, when it comes to profiting with a podcast. And I sometimes have to talk people into making money with it seems weird, but like I had, I was talking to someone a couple weeks ago, they're a PR company, and very successful. And they're like, I have this concept for a podcast are talking about, I'm like, this has nothing to do with your business. They're like, No, it's just a passion project. And like, that's cool. It's it's time and energy. The reality is in in I've seen people quit, because they don't they look back, even how excited they are the beginning. And then in a month, in two months, and four months in six, or whatever, it's a matter of time, if like, why am I doing this, right, like, so I really stress on making sure it does deliver ROI for a company. And so because it they could justify the time, energy and money it's gonna take them. So the five steps I talk about one is create your dream 200 300 400 500. So that people think of dream 200 or 300, whatever it is, as a client list, but it's not to me, it's not a client list. It's a partner list or referral strategic partner list. It could be clients, it could be potential clients, past clients, it could be big authorities in the space. So there's a lot of when we brainstorm, we brainstorm and are like 17 categories of this. But the point is to think about who are your best relationships that you want to give to right, and the next is reaching out to those people. Right. And, you know, we talk about getting ROI with outreach and these are people that you off in the beginning No, you know, they know you trust you like you So involving them in for me, it's a podcast for someone else, you know, they may just want to do a blog post or something like that, right, that's the medium, I just find the most connection with people, etc. And so the next is to reach out. And then there's certain methods of reaching out that we recommend, obviously, when you're doing it in that nature, it's a give, you're not asking someone, you're not even, you're not pitching someone, you're just wanting to share their story. And then the third part is really thinking of the, the art and science of producing the content. Right, and that goes into technology. Like you mentioned, there's all these pieces, but like, the technology set up, and then there's the content part. And so, you know, people the common questions we get are like, Well, what technology do I use? I'm like, It's, us get a USB mic. I mean, you're using a yachtie. I have a Yeti, there's the ATR 2100, there's a look on Amazon Best USB mic for podcasting. I'm sure there was like a number that come up. You know, we're using zoom right now there you can use any thing that you some people use, if they're used to using Google Chat or Microsoft Teams or whatever they normally use. I said, just use it. Don't overcomplicate it, I laugh, I'll see someone with his like, huge like soundboard. Like soundboard like your podcasts are extra, how do I use this? And like, I have no idea. I just people as simple as possible, because it's about the relationship and creating great content. And then from the content perspective, you know, in that, that third, so creating that dream list, getting ROI with the outreach, and then creating the content with technology set up creating content is like, the simple advice I have on that afternoon, 1000s of interviews myself, I just tell people to be selfish, meaning, just ask the questions that you're most curious about. Right. You know, because we can overcomplicate it, Terry, oh, yeah, I wonder what did my audience thinking we're wondering this person's thinking or that person's thinking. But in the end, I'm thinking, what is most interesting? And what do I want to learn from this person? I'm just going to ask it in that nature of just genuine curiosity comes out to the guests. So I ask what I'm curious about. And so from that initial asking, do a little bit of research goes a long way with the content piece. So like when I had Nolan Bushnell on who started Atari and Chucky Cheese, I basically found out that II see you as Steve Jobs was, he was Steve Jobs as mentor. Right. And so he turned it down, Steve Jobs offered him 33% of Apple for $50,000. Okay. And so I found out just the fact that I was like, Okay, I have to ask about this, right? Why did you turn this down? That's, I don't know if he'd be the wealthiest person of all time if he owned 33%. But I'm wealthier than he is. And, you know, same thing when I had the co-founder of Pixar on. And he had to have meetings with Steve Jobs. And so I was just asking things I was really genuinely curious about, but I had to do a little bit of research to find some of these things. The last, the next thing, the fourth thing is building growing the reach through the giveaway loop. So, again, to give a loop to me is like how do I give this person more? Well, I'll take it, I'll put the link on LinkedIn or social media, I may do a snippet of it. And that allows that person to share it with their network. And for me, it's not about quantity, it's about quality, right? And so when I share this with people, when this comment goes live, I'm gonna share it, I'm going to tag some, like key people that I know in my entrepreneurial circle, that are really interesting, successful people. And so that helps me, you know, because it profiles my authority but also helps you because I'm sharing your website and I'm sharing your stuff. So it grows your reach. So it's sharing it through social media and that's what a podcast and interview style podcasts does. Right. And the last is turning the podcast in a profit by turning gas in a partner so like guests, could be a referral to Shiji Partners, right? Like I have a lot of people on my podcast, I'm you know in a lot of different co entrepreneur circles. And when I think of what you're doing, of course, I'm gonna be like octopath So I am definitely a referral partner. Right? And so I could be there could be someone come Hang on, it could be inbound. So like someone's like, Pat, I want to use your methods. You could have that person on and be like, listen, that's cool. Let's let me just learn more about your business. I'm gonna do it anyways. So why don't you come on and I'll have you on, or could be a potential client about, like, this person looks really interesting to you. Maybe they're a potential client, maybe not. You know, when I think of having someone on pass, so those are kind of the five things, yep, create the dream list, get our eye with outreach, look at the art and science of producing amazing content, building the gift loop through, you know, growing your reach, and then turning your guests into partners. Now, when I have someone on my podcast, I'm not thinking, My mindset is not I want this person as a partner or a client, my mindset is, actually because from a give perspective, who can I introduce this person to that will help them? How can I get them a client? How can I get them a referral partner? And that's how I think about it. And, you know, if their need what I do, we'll talk but it's more, I'm more focused on how I can help them, then. Now, listen, we know who's a good partner who's not a good partner. So you want to actually, you know, Adam Grant's book is one of my favorites, give and take. And he found that the most successful people were givers and the least successful people were givers. Because they didn't give, you know, with the right strategy, mindset, whatever. So those are the five things I think about when it comes to profiting with a guest.

Pat Mancuso 46:38

I love Well, you know, the thing that you know, you just validate a couple of those pieces. So I have another interview here coming up shortly. And when I did the research, and this is somebody I've known, Jeremy for 30 years. Like, this is my personal banker, I have followed him, he was one of my first real estate transactions. And I was doing some research on him. Now, of course, you think, Well, why would I do research on him? I found out that he drives a Harley, and I've known this guy for 30 years. And I'm like, drive off Harley, are you kidding me? Like it just was so outside of what I would perceive him. So one of the things I'm going to ask him about today is Harley and I'm so so you validated the system, in my mind, you validated the system, why that's important. The other thing that you validated that you guys have created is it's a model, follow the model. And I, you know, I go back to my days, early days in Keller Williams, and why I think we were successful in what we did, and building our franchises. And Gary would always talk about following the model, just follow the model, you're not always going to have the success that you desire, or the intention of the success. But if you follow my model more times than not you, you will. So I just I just love that. Um, so as we're kind of tying the ribbon on this, I want to ask you a couple of final questions. What happened, you shared that you think it would be really important in your whole journey, whether it's your journey and your business journey as a business owner, in what you're doing and impacting the podcast world, What haven't you shared that you think would be really important for somebody to

Jeremy Weisz 48:22

hear? Yeah. That's a good question. The, one of the things I learned over time, it's taken a while of how important processes Yep. and documenting process. It's like, literally, probably, I spent a lot of time thinking and doing this stuff, but it's the non-sexy stuff that makes things work for us. So, you know, I think about process and documenting process. And even when it comes to the intervention meeting, it makes me feel more comfortable to hand it off when I can see okay, if it's in my head, or if it's in a team member's head, it's scary. So it's helped me sleep at night. We use Sweet Process as a software to manage the SOPs, which it's all discoverable. And so when we started implementing Sweet Process, because we used to use Google Docs, and we were able to find things everywhere, it wasn't a centralized location. So using Sweet Process, documenting those processes. There's a lady I had on a de clavate who specializes in that we had her help us do some of those things. And she is essentially done for you for SOPs for competent. And so that's something that we just keep refining. Getting better at creating processes, improving the process so we can create a consistent product in better service.

Pat Mancuso 49:59

I love it. Hello. So I'm just curious, this is we're going we're really going out on a limb. Is John, a process guy or not?

Jeremy Weisz 50:09

I'm more of the process person.

Pat Mancuso 50:12

You knew that answered? I

Jeremy Weisz 50:13

wouldn't say he's not.

Pat Mancuso 50:15

But no, I know. But not

Jeremy Weisz 50:17

As much as me do those

Pat Mancuso 50:19

intervention deals because that's, that's your core, I can already tell that your core strength and when that's not your core strength, which of course, it's not mine, I just want to run. And so it's fun. I just want to have a little fun there. So what I'd like to do is, how does somebody reach out get in touch? I mean, you guys have, you know, a number of free resources, you also have a process that people go through, in my opinion, which is worth every cent that you charge for it, or that people invest for it. But how would somebody reach out to you to start that process? Yeah,

Jeremy Weisz 50:54

I mean, if you have questions, you can email support@rise25.com If you want to email me personally, Jeremy@Rise25.com You can check out some of the podcasts episodes at inspiredinsider.com. But yeah, we have a lot of free resources on rise25.com, where we talk about this stuff, some of the stuff we're talking about here with relationships, podcasting, you know, and all those things. So you can check it out on rise25.com.

Pat Mancuso 51:26

I love it. I love it. And of course, bowl endorsement. We were, you know, literally four months into the journey and are absolutely loving it. And you guys, I mean, just I can't even begin to, to the thing that I really enjoyed. And then I'll give no credit for this note that Sir, it's I was struggling with we had a podcast obviously before and we could have just used that podcast name. And I was struggling with it, struggling with it. And in about a 10 minute conversation, we had a direction and about 10 minutes later, we had the name and I'm super excited about what it ended up being and because it truly describes what we are and who we are and where we're going. So thanks, Noah and Jeremy and John, and thanks to the whole Rise25 team because you guys are just amazing. But Dr. Jeremy, any final thoughts you want to take us out with?

Jeremy Weisz 52:17

No, I just encourage people to check out your website and in the podcast episodes and the methodology you have, you know, it's so hard for me not to ask you questions, because you have just a huge breadth of knowledge and experience. So I just encourage people to check out what you've you're doing and what you've done to work.

Pat Mancuso 52:40

I do appreciate that. And you know, I'm grateful and I just committed to I don't want to have one more business owner that I know of, or come in contact with that doesn't get out of what they intended to get out of their business. And it doesn't matter where they're at, there's still time to do that. Because otherwise, it'd be just easier to go take a job and not have to worry about payroll yet. That's not why they started that business. So we're excited. So I appreciate that. Dr. Jeremy, thank you so much for your time today. We're very, very excited that we had you and I know that you've had a huge impact on our listeners. So thank you so much. Thanks. Thanks, everyone. Yep, thanks a lot. Take care.

Outro 53:19

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